When I’m in Starbucks, I’m an Angeleno

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Like many in Los Angeles, I am a transplanted Angeleno. I am an Angeleno by default. I didn’t set out to become one with Los Angeles, nor do I think I have (or will ever) give over fully to this insanely non-committal city. That being said, as I sit in a local Los Angeles Starbucks, […]

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The New Starbucks Logo: A Lone Siren

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Starbucks Logo on Coffee

Does the new Starbucks logo accurately represent the Starbucks brand? Are the naysayers of the world panning it because they don’t like change, or are they voicing true branding concerns? Will I keep meeting up with friends at Starbucks regardless of the fact that their nameless logo is a green siren that does not necessarily translate immediately to “coffee” or “tea” or “third place?”

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