Top 11 Hopes for 2011

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A few days ago, my hubby and I sat at a cute little coffee shop in Burbank armed with two laptops, a latte and a tea. We were ready to reflect on 2010, and project great things for 2011. I whittled my rather wily list into 11 top hopes for the new year. Here they are…

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Hyperbole. Enough, Already!

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Is your cupcake really the BEST cupcake ever baked?

Is that massage truly the GREATEST massage in the WHOLE WORLD?

Has that musical artist actually penned the MOST AMAZING song in the HISTORY OF TIME?

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Good. Fast. Cheap.

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It was my second week of working in television when I first heard the phrase: “Good. Fast. Cheap. You can have any two.” I’m not sure exactly where the quote comes from (a Google search will turn it up “Author Unknown”), but I quickly learned it is used as a mantra in television. In fact, I heard it uttered no less than a dozen times in my first few weeks of work.

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Booking the Unicorn

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In many ways, working in television is no different than being a project manager, a communications manager, or a preschool teacher. Why? All of these jobs involve taking a wildly creative idea, streamlining it into a cohesive, concise story, and then doing everything it takes to make it come to life.

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