Witty Snake on the Loose: Crisis Creatively Averted

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Bronx Zoo Cobra

The ticker read, “Poisonous Snake on the Loose.”

Blearily aware of my surrounding, I smiled at the oddity of the news broadcast, and happily returned to smothering my waffle in syrup.

“MOM. I AM NEVER GOING TO THE ZOO AGAIN,” a six-year-old girl decked in her Hannah Montana PJ’s exclaimed.

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Hyperbole. Enough, Already!

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hyperbole-large

Is your cupcake really the BEST cupcake ever baked?

Is that massage truly the GREATEST massage in the WHOLE WORLD?

Has that musical artist actually penned the MOST AMAZING song in the HISTORY OF TIME?

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Good. Fast. Cheap.

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GoodFastCheap

It was my second week of working in television when I first heard the phrase: “Good. Fast. Cheap. You can have any two.” I’m not sure exactly where the quote comes from (a Google search will turn it up “Author Unknown”), but I quickly learned it is used as a mantra in television. In fact, I heard it uttered no less than a dozen times in my first few weeks of work.

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Booking the Unicorn

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Paper Unicorn

In many ways, working in television is no different than being a project manager, a communications manager, or a preschool teacher. Why? All of these jobs involve taking a wildly creative idea, streamlining it into a cohesive, concise story, and then doing everything it takes to make it come to life.

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