Adventures in Free Sampling

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During my college years, I was frequently on the hunt for free eats and beauty treats. I mean, let’s be honest, isn’t that the case for every cash-strapped student? During that tightly-budgeted time, I replaced meals with Costco free samples, I visited open houses to scope out how the “wealthy” live, and I relieved midterm […]

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The New Starbucks Logo: A Lone Siren

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Starbucks Logo on Coffee

Does the new Starbucks logo accurately represent the Starbucks brand? Are the naysayers of the world panning it because they don’t like change, or are they voicing true branding concerns? Will I keep meeting up with friends at Starbucks regardless of the fact that their nameless logo is a green siren that does not necessarily translate immediately to “coffee” or “tea” or “third place?”

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