The New Starbucks Logo: A Lone Siren

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Starbucks Logo on Coffee

Does the new Starbucks logo accurately represent the Starbucks brand? Are the naysayers of the world panning it because they don’t like change, or are they voicing true branding concerns? Will I keep meeting up with friends at Starbucks regardless of the fact that their nameless logo is a green siren that does not necessarily translate immediately to “coffee” or “tea” or “third place?”

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Top 11 Hopes for 2011

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2011_light-writing_android_01

A few days ago, my hubby and I sat at a cute little coffee shop in Burbank armed with two laptops, a latte and a tea. We were ready to reflect on 2010, and project great things for 2011. I whittled my rather wily list into 11 top hopes for the new year. Here they are…

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